Category Archives: Slidecasts

These three slidecasts were produced with the objective of demonstrating how “maps” and “filters” metaphors can be used to talk about sustainability standards. They use simple and clear language and illustrations to explain and communicate the value of sustainability standards consistently and effectively.

Each slidecast is an example of how metaphors can be used in different framing context, with language that is appropriate to the context and the audience.

Governance context: we use the metaphors to discuss the roles of citizens, democracy, good governance, accountability, transparency

Communication context: we use the metaphors to discuss labelling, communicating expectations, needs, entering into conversations with stakeholders, making sure that information is available, is clear, and can be understood.

Markets context: we use the metaphors to discuss the roles of consumers, businesses, market strategies, corporate social responsibility, supply chains, production, consumption and added value.