How can we talk about sustainability standards in a clear, consistent and compelling language?

It may seem like a strange question to ask, but in 2009 there was a problem. The Pacific Institute would go to meetings with policy makers, funders and think tanks and find that the people they were talking to had not realised that sustainability standards were relevant to?them. They all assumed they were important to someone else. And it wasn’t just the Pacific Institute that was experiencing this difficulty. The absence of a consistent?framework to talk about what sustainability standards?are, how they work, and how they can be used as tools in quite different contexts was holding back the potential to effect change.

And so the Pacific Institute embarked on a multi-year, multi-stakeholder project to understand the communication problem and craft solutions. By 2012 the bulk of the work was complete.  One key outcome was the choice of the term ?sustainability standards? to describe ? well ? sustainability standards!

The remaining challenge was how to present the project results in a way that could maximise their value for the whole sustainability standards community.  That was when the Pacific Institute asked OneWorldStandards to help. Rather than produce and circulate yet another dry report, it was agreed that the project?s final output would be two websites.  One site would present the full technical findings of the project.  A second site would demonstrate as simply as possible how those findings could be used to improve communication.

OneWorldStandards worked closely with the Pacific Institute and On:Subject to pull together three years of project work, make sense of it, and present it in a simple, appealing way. ?On:Subject provided communications expertise, and contracted illustrators and voice-over artists to create a set of publicly accessible slide presentations?of the project results. The final set of slides has been downloaded more than 3,000 times and continues to influence the way the sustainability standards community?communicates its?work.

• View the slides yourself at: http://oneworldstandards.com/ss101/
• And take a look at the research behind them at http://oneworldstandards.com/framingsustainabilitystandards/.